10 August 2026
Turkish club Trabzonspor presented new star player, Egyptian star Mohamed Salah, in a video posted on its official X platform, using it to promote both the club and the city. The video shows Salah visiting the home of a Turkish family who are fans of the club. The scene begins with a woman preparing breakfast and telling her family that "her son" is on his way, much to their surprise.
Moments later, Salah knocks on the door, and the woman greets him with a warm hug, saying, "My son, you're here... Welcome to your home," in a symbolic gesture that Trabzonspor will be the new home for the Egyptian national team captain.
Salah shared breakfast with the family in a warm, familial atmosphere before leaving for his new team's training session, in a scene intended to highlight aspects of the city's culture and its welcoming atmosphere.
Trabzonspor accompanied the video with the caption: "To those who said: You'll only see him (Salah) in your dreams... With us, dreams come true," a clear reference to the magnitude of the deal that has resonated widely both within Turkey and internationally.
This video is part of a marketing campaign in which the club is leveraging Salah's immense global popularity to promote both the club and the city.
The Egyptian star arrived in Turkey last Wednesday to a rapturous welcome in Istanbul, before being officially presented at the club's stadium in front of a massive crowd.
Trabzonspor announced the completion of Salah's signing on a two-year contract as a free agent. According to press reports, the player will receive an annual salary of €17 million.
With this move, Salah begins a new chapter in his football career, carrying with him the hopes of Trabzonspor fans for domestic and continental success.
